Miss World Nigeria Contestant Uses Pageant Stage to Launch Digital Platform for SGBV Survivors.

Imo State Delegate Unveils SafeTell NG, Nigeria’s First Anonymous Reporting App for Survivors of Sexual and Gender-Based Violence
For many contestants, the Miss World Nigeria stage represents the pursuit of a crown. But for Unegbu Adaobi Sandra, who represented Imo State at the 2026 edition of the pageant, it became an opportunity to champion something far more powerful — a mission to tackle sexual and gender-based violence in Nigeria, and a digital platform to prove she meant it.
During her participation in the national pageant, Adaobi Sandra officially launched SafeTell NG, a groundbreaking mobile application designed to give Nigerian survivors of sexual and gender-based violence (SGBV) a safe, anonymous, and accessible space to report incidents, seek support, and access legal and medical resources.
The initiative, unveiled under the pageant’s globally recognized Beauty With a Purpose philosophy, seeks to leverage technology, advocacy, education, and partnerships to build safer communities and provide support for vulnerable populations
In Adaobi Sandra’s words, “I did not come to this pageant just to compete,” She told correspondents on the sidelines of the grand finale. “I came because millions of Nigerian women and girls are suffering in silence, and I refused to stand on a national stage without using that platform to say — your story matters, and you do not have to face this alone.”
A Crisis That Demands Action
The statistics that drove Adaobi Sandra to create SafeTell NG are as sobering as they are urgent.
According to available data, one in three Nigerian women has experienced some form of violence, yet fewer than five percent of survivors ever receive any support.
Reports indicate that during the COVID-19 lockdown alone, SGBV cases rose by a staggering 149 percent across 23 Nigerian states — yet no national digital reporting platform existed to meet the surge in need.
SafeTell NG, Adaobi Sandra says, was built precisely for that gap. The platform allows survivors to report incidents anonymously, connect with trained counselors via in-app chat, locate nearby Sexual Assault Referral Centres (SARCs) and shelters, access legal guidance under Nigeria’s Violence Against Persons Prohibition (VAPP) Act, and trigger an SOS alert to trusted contacts in emergencies.
Critically, the app also features a USSD and offline mode — ensuring that survivors in rural communities with limited internet access are not left behind.
“A woman in a village in Imo State deserves the same access to help as anyone else. SafeTell NG was built with her in mind,” she stated.
“Technology should serve everyone — not just those in Lagos or Abuja,” she added.
A woman in a village in Imo State deserves the same access to help as anyone else. SafeTell NG was built with her in mind.”
From Imo State to the National Stage
A native of Imo State, Unegbu Adaobi Sandra has long been passionate about the intersection of technology, health, and human rights.
She is also the founder of the Adaobi Sandra Foundation, a nonprofit organization focused on health, education, and the empowerment of vulnerable people across Nigeria.
SafeTell NG is one of the projects under that vision — using innovation to fill the gaps that government and traditional systems have left wide open.
Her decision to use the Miss World Nigeria platform to launch the app was deliberate. “Pageants reach people that policy papers do not,” she explained.
“When you have a national audience watching, you have a responsibility to say something that matters. I chose to talk about SGBV because it is not a whisper issue — it is a national emergency that deserves a national conversation.”
Building a Safer Nigeria
SafeTell NG is currently in development, with Adaobi Sandra actively pursuing partnerships with key organizations including the Mirabel Centre, WARIF (Women at Risk International Foundation), Stand to End Rape (STER), and the Federal Ministry of Women Affairs.
The platform is also seeking grant support from international bodies including UN Women Nigeria, the Ford Foundation, and USAID.
For Adaobi Sandra, the pageant was never the destination, it was the megaphone.
“Crowns are symbolic, but purpose is enduring. Miss World Nigeria gave me a stage,” she said.

“SafeTell NG is what I chose to say on it. And I will keep saying it until every survivor in Nigeria knows they are not alone.”
SafeTell NG can be reached at www.safetell.ng. Partnership and support enquiries: safetell@safetell.ng
The Adaobi Sandra Foundation: adasandrafoundation.org

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