Nigerian actress / filmmaker, environmentalist, Matilda Lambert, Launches Environmental Sustainability Campaign.✓✓✓Newzspy Entertainment.

Nigerian actress / filmmaker, environmentalist, Matilda Lambert, Launches Environmental Sustainability Campaign.

Award-winning actor, filmmaker, and founder of Tilda Goes Green Foundation, Matilda Gogo Lambert is dedicated to advancing the United Nations Sustainable Development Goals (SDGs). As the founder of Tilda Goes Green Foundation, she is celebrating her birthday with the launch of #7forGreen, a seven-day global sustainability challenge.

The campaign is aimed at promoting eco-friendly practices and advancing the United Nations Sustainable Development Goals (SDGs). Running from April 1 to 7, 2025, the challenge invites individuals, communities and organisations worldwide to take simple yet impactful steps toward environmental sustainability.

Participants are encouraged to engage in activities such as tree planting, reducing plastic waste, conserving water, and advocating for climate policies. To amplify the movement, they can document their efforts on social media using the hashtags #7forGreen and #TildaGoesGreen.

 “As I approach my birthday on April 13, I want to celebrate by giving back to the planet,” Lambert stated. “The #7forGreen Challenge is an opportunity for people everywhere to take small actions that, together, create a massive impact for a greener and more sustainable future.”

Founded in 2018, Lambert’s Tilda Goes Green Foundation focuses on promoting environmental sustainability, particularly in the Niger Delta region.

Through eco-education programmes and scholarships for underprivileged students, the NGO works to alleviate environmental degradation and encourage responsible climate action.

With the #7forGreen initiative, Lambert hopes to mobilise a global community toward sustainability. By fostering a culture of environmental responsibility, she envisions a world where small, everyday efforts contribute to lasting, positive change for the planet

Lambert’s foray into movie production started in 2016, setting up Matilda Lambert Productions, three years after her acting debut. Her first movie, Deepest Cut, tells a compelling story of love, betrayal, leadership, and the struggles of people at the IDP camps in Abuja amid the Boko Haram crisis.

“The film, which is still available on Amazon Prime, was my first step toward not producing but also shaping the kind of stories I wanted to tell,” she explained during a chat. “I ventured into production to do something different—bringing stories to life that resonate deeply with real-life experiences and societal issues.

“I believe that storytelling should reflect our realities, spark conversations, and inspire change. Moreover, as one grows in the film industry, it’s important to evolve. For me, producing was a natural progression—a way to have more creative control over the narratives I want to share with the world and to continuously upgrade myself in this ever-evolving industry.”

Using the medium of film to propagate her charity/humanitarian works, Lambert stressed that film is a powerful tool for storytelling and advocacy, and “I have already taken steps in that direction. I created a short film titled Black Creeks as an entry for the Ecosystem Restoration 2023 at Bele-Kiri fishing settlement in Rivers State for UNEP.

“This project highlights environmental issues and restoration efforts, aligning with the mission of the Tilda Goes Green Foundation. I plan to integrate more film projects into the foundation’s initiatives to raise awareness and inspire action on environmental protection.”

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